Monday, October 29, 2012

Not so 'super' market

We all need to eat.  We all need to get food in order to do so.  We pop in our car (or on a bike) and head off to the grocery store to get some good eats.

What awaits us is beautifully lined shelves stocked full of our favorite treats.  Bright colors, cool temps, wide aisles and more selections than there are women for Tom Cruise to choose from.  It's all designed to be appealing and trigger impulse purchases.

Do you know there are research and design teams whose sole purpose is to get us to buy their product, regardless of its' potential toxicity?  Companies who make their bread and butter from the average shopper don't give a rat's ass about what they are peddling.  They just want us to BUY, BUY, BUY, so they keep their job.

If you're a savvy shopper, you'll pick up on their ploys and put their product back where it belongs.  Well, it probably belongs in the trash, but seeing as how most grocery stores aren't keen on  shoppers throwing their goods in the trash...just refrain from buying their trash and put the item back where you found it.

As a savvy foodie (and savvy shopper) I have started looking at most grocery store food as nothing more than child's play.  Would I eat the play-doh french no, well why should I eat the real french fries?  They are equally nutritional.  Ever think of it like that?

The next time the donut box gets passed around at the office, try seeing the contents for what they are...fake food.  Feel like splurging on a sweet roll with your coffee?  Think again!  It's nothing more than disease, fat, high blood sugar, artery clogging causing crap.  It ain't food!  Most 'super'markets peddle fake food!  What's so super about that?

And don't think by shopping at Whole Foods you'll be as safe as a little kitten.  You still have to put your thinking cap on and discern the crap from the food.  My cap comes in the shape of education.  There are certain guidelines I follow when I'm shopping.   I always flip the item over and read the label.

  • GMO - free (Genetically Modified Organism)
  • 'Meat that is organic and no antibiotics and/or raised without antibiotics' (Prevention Magazine, November 2012, pg. 16)
  • Very short ingredient list
  • Coconut oil is a safe oil
  • Short shelf life

  • Put item back on shelf if the ingredients read like a novel
  • If I see the words 'soy' ANYTHING listed it automatically goes back on the shelf
  • Avoid pretty much ALL oils (Safflower, Sunflower, Vegetable, Canola, even Olive)
  • Drop item immediately if you see the word 'corn' in any form - usually it'll read 'corn syrup'
  • Shop the outside aisles - produce is safe, meat and some dairy
  • If something says it's 'low-fat/no-fat' this is an automatic NO-NO.  This will alter your metabolism and the sugar is most likely amped up to make up for the lack of taste.
  • Watch out for trick words like "low fat", "no fat", "all natural", "healthy" - 'this will only tell you that no artificial colors or flavors have been added.  
  • Don't trust 'anti-biotic free' or 'anti-biotic residues' - these are not USDA-approved terms for meat and should raise a red flag' (Prevention Magazine, November 2012, pg. 16)
Any questions, additions or comments....please share!

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